Overview

As an active Spotify user, I noticed three things:

• I often struggle to find the perfect playlist for very specific moments.
• Even though I use Spotify Premium, I don’t feel rewarded for being a regular listener.
• Social listening exists but feels a bit… lonely without chat.

So I thought—what if Spotify could feel more personal, more rewarding, and more social?

Problems I Wanted to Solve

1. Playlist creation feels generic

It’s hard to find the right playlist when you want something just right for your mood or moment (like “cooking with my girlfriend” or “studying at 1am”).

2. No reward system for Premium users

There’s no small motivation to keep listening regularly or try new music—even for paying users.

3. Group Sessions lack interaction

Listening with friends is cool, but not being able to chat in real-time makes the experience less fun or interactive.

User Persona

Name: Mahira

Age: 20

Bio: College student, listens to music daily while studying, cooking, or chilling. Loves sharing songs with friends.